My journey in advertising commenced over a decade ago as a production artist specializing in crafting static digital banners for mobile and web platforms. Since then, I've consistently contributed to the creation of banner, video, and audio ads for renowned global brands, live entertainment ventures, and government programs. Despite my involvement in developing interactive ad units, the demand for traditional ad formats has and will endure.
Throughout the years, I've had the honor of conceptualizing and adapting ad campaigns that reached millions of users worldwide. Collaborating seamlessly with marketing teams and agencies of varying sizes, my focus has always been on bringing their envisioned final product to fruition and delivering the right message to the intended audience.
My experience spans collaborations with esteemed brands such as Disney, Nike, Fox, Live Nation, Starbucks, and more. These partnerships have been instrumental in honing my ability to create content in the distinctive voice and style of each client, effectively reaching their target audience through A/B testing, geo-location strategies, and user data analysis. The fast-paced nature of quick turnaround cycles has further refined my skills, enabling me to swiftly generate complete ad packages for timely deployment and testing.
While static and animated ads may not boast the flashiest features in the advertising space, they remain the most prevalent and utilitarian. This presents an exciting challenge—to craft attention-grabbing and enticing content that compels users to click or tap for more. Examples of my work spanning a diverse range of industries below.
