Phunware Design

Project Overview

In 2022, our Marketing team undertook the challenge of refreshing the outdated visual identity of Phunware's brand, which had remained largely unchanged since approximately 2015. This task presented a unique complexity for Phunware, given its diverse lines of business spanning distinct verticals. Navigating this complexity required us to carefully curate a cohesive style that effectively communicated the company's narrative, with a particular emphasis on addressing the unique dynamics of its primary sectors, namely Hospitality and Healthcare.

My Contributions

As the Creative Design Director, I worked closely with the VP of Marketing to revolutionize how Phunware communicates with customers. We implemented a thought leadership approach to articulate our market position, and I took the initiative to craft visual elements that embodied this strategic shift. Moreover, I created assets that served as a foundation for the rest of the team, contributing significantly to the development of extensive sales enablement materials, including a transformation of the website's home page.

Phunware Homepage

The initial point of contact for prospective clients exploring Phunware is the company's homepage. This presents a unique challenge as Phunware operates in two distinct industries, healthcare and hospitality. Our objective was to develop compelling messaging and a visual style that resonates with both healthcare and hospitality audiences. We opted to emphasize a common goal shared by both sectors—providing the best possible experience to their customers, fostering loyalty and return business.

Centering our approach around the "People First" concept, we illustrated how brands can maintain consistent communication and effortlessly guide patients and guests to their desired destinations, thereby minimizing confusion and frustration. A shared pain point in both industries is customers getting lost. Hospitals often suffer from the complexities of navigation, leading to missed appointments, delays, and lost revenue. Similarly, large resorts encounter challenges, sometimes assigning dedicated staff solely for giving directions to guests as they navigate the property.

Our focal point in Phunware's messaging centered on its innovative wayfinding solution, a proprietary feature offering turn-by-turn directions comparable to Google or Apple Maps. This solution addresses the navigation challenges faced by both hospitals and resorts, ensuring a seamless and efficient experience for patients and guests alike.

Apart from revamping the homepage, I overhauled all sales collateral to align with the fresh messaging and visual style. This encompassed the creation of distinct pitch, solutions, and proposal presentations tailored for healthcare, hospitality, and investor audiences. Additionally, I revamped convention assets, including white papers, social media posts, booth design, handout flyers, and pamphlets. This comprehensive update significantly enhances the effectiveness of sales associates in engaging with potential clients, providing them with collateral uniquely designed for their specific industry vertical.

Phunware Design

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